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IP Geolocation explained

IP geolocation is the process of determining the physical location of a device using its Internet Protocol (IP) address. An IP address is a numerical label assigned to each device connected to a computer network that uses the Internet Protocol for communication. It serves two main functions: to identify the device and to locate it on the network.

IP geolocation can be used to determine the country, region, city, and even the specific latitude and longitude of a device. It can also provide information about the Internet Service Provider (ISP) and the type of device being used.

IP geolocation is often used to customize content and ads based on the user's location, to detect and prevent fraudulent activities, and to enforce regional content restrictions. It can also be used for security purposes, such as detecting and blocking malicious traffic from certain regions.

There are several methods for determining the location of a device using its IP address. One common method is to use a database that maps IP addresses to locations. These databases are compiled using a variety of sources, such as registration data from ISPs and data from internet service providers. However, the accuracy of these databases can vary, and the location determined using an IP address may not always be completely accurate.

GeoTrack uses IP geolocation. As you probably know, there's NO email tracking system relying on GPS data as GPS data cannot be accessed from an email for 2 main reasons:

  • 1. Most computers don't even have a GPS
  • 2. Mobiles strictly prohibit access to GPS data from any email client

At Geotrack, we are using (and paying for) the best IP database, providing a 99% accuracy at the country level and 75% accuracy at the city level (within 20 miles range).

See also What is email tracking?

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