IP geolocation is a technology that involves determining the physical location of a connected device via its Internet Protocol (IP) address. The IP address is a numerical label assigned to each device connected to the Internet. It allows both to identify the device and to locate it on the network.
Geolocation by IP can determine the country, region, city and even the latitude and longitude of a device. It can also provide information about the Internet Service Provider (ISP) and the type of device used.
IP geolocation is regularly used to personalize the content and ads visible to a user; to detect fraudulent activity and to apply content restrictions. It can also be used for security purposes, such as detecting and blocking malicious traffic.
There are several methods to determine the location of a device using its IP address. A common method is to use a database that matches IP addresses and locations. These databases are compiled from a variety of sources, such as ISP registration data and Internet service provider data. However, the accuracy and precision of these databases can vary widely, and the location determined using an IP address may not always be completely accurate.
GeoTrack uses IP geolocation. As you probably know, there's NO email tracking system relying on GPS data as GPS data cannot be accessed from an email for 2 main reasons:
At Geotrack, we are using (and paying for) the best IP database, providing a 99% accuracy at the country level and 75% accuracy at the city level (within 20 miles range).
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