Email tracking is a technology aimed at tracing the activity of an email after it has been sent. This can include if the email was opened, when, how many times and from where.
There are several ways to implement email tracking. A popular method is to insert a small transparent image (hosted on a server) into an email. When the email is opened, the image is automatically downloaded from the server and this action is recorded as an "open" by the server.
Email tracking is a process that monitors email activity following its transmission. This can include determining whether an email was opened, the time it was opened, the frequency of openings, and the location from which it was accessed.
Various approaches can be employed to implement email tracking. One common method is to embed a small transparent image hosted on a server into an email. When the email is opened, the image is automatically downloaded from the server and this action is recorded as an "open" by the server.
Another frequently used technique is to insert a unique code, called a "web beacon," into the email. When the email is opened, the code sends a request to a server, which then records this action. Certain email clients, such as Gmail, block image and web beacon tracking by default. Nonetheless, users may still be tracked if they opt to enable these features or use an unprotected email client.
Email tracking can be highly beneficial to individuals, businesses, and organizations seeking to monitor email usage and evaluate the effectiveness of their marketing campaigns.
At GeoTrack, we have taken great care to streamline email tracking to its most straightforward yet most effective form. Simply install our extension, send your email, and voila!
With GeoTrack, email tracking is FREE (with limited features).
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